Category · 3 essays
Scaling growth techniques applied to products worth scaling: acquisition, SEO, experimentation, and AI for growth.
growth14 min
I co-wrote one of the first peer-reviewed studies on LLMs in startup growth. Three years on: what held, what broke, and what the paper could not see coming.
growth13 min
Is SEO worth it for a bootstrapped founder? 90 days of Search Console data from four sites I run: 16,048 clicks, 1.66 million impressions, and where it paid off.
growth15 min
Why AI content pushes more sites into Google manual actions, every action type Google can issue, and the recovery sequence, from a live penalty removal.
