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Reflections
Everything starts with personal reflections.
Read these essaysStartup growth · Tech impact
I work at the intersection of tech, growth, and product, and I write down what I learn along the way. How technology can be used thoughtfully, what it means to build responsibly, and how personal growth shapes the way we work.
No grand theories or perfect frameworks. Honest observations from my own road so far, written from Lisbon.

What I write about
Everything here ties into one bigger topical cluster: how technology shapes the way we live and work. That is the key theme. Inside it: how we can use and build tech with intention to shape a better world. Four pillars sit underneath, and they build on each other in this order.
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Everything starts with personal reflections.
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A data and objective facts-driven world view, and trusting the right sources. Understanding first how the world actually works, in order to then understand how technology can be used to make it better.
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Using the scaling growth techniques for the products that shape the world for the better.
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What technology actually does to the way we live and work, and what building it with intention requires.
Read these essaysRecent

growth14 min
I co-wrote one of the first peer-reviewed studies on LLMs in startup growth. Three years on: what held, what broke, and what the paper could not see coming.

reflections11 min
A growth PM title, a Q1 paper, executive seminars: none of it made me feel enough. Where the feeling comes from, what the research says, and what changed it.

startups13 min
Legally, no. I still got the degree first and ran the business alongside it. What the dropout lists leave out, what the data says, and how to sequence both.
The newsletter
Occasional notes on growth, building, and working with intention. No cadence promises, only things worth writing down.